Inbound marketing drives customers to our platforms (website, social profiles, youtube channels, Google My Business, etc.,) by creating valuable content and experiences tailored to our target audience with an objective of initiating an interaction or offering a solution to their problem or requirement

Inbound sales is responding to the enquiries generated from marketing activities, thus they are sales qualified leads with higher probability of conversions. In Inbound sales, the prospect expresses interest and initiates the sales process. The sales people acts as a consultant, addressing the prospects pain points, aligning the sales process to the buyer’s journey.

With the rapid digital transformation of businesses online post COVID, start-ups and mid-sized businesses can quickly scale up their operations outsourcing the functions of customer care as quick response rates to the customer interactions on webchats, social media, e-mail and support contact numbers helps in better customer experiences and conversions.

The marketing RoI can be maximized with an effective automation of leads flowing in from multiple marketing platforms, which helps in lead scoring, thus segmenting the sales qualified leads for the sales consultant to attend or follow-up for the sales closures. This rapidly increases the sales volume of each consultant. With automation of sales funnel, we also can analyse the RoI of various marketing channels.