Running successful Facebook Ads is often a collaborative effort. You might need to give access to colleagues, agencies, or freelancers to manage campaigns, analyze results, or simply monitor performance. Thankfully, Facebook Business Manager makes it easy to share access to your ad account while maintaining control over permissions.

In this blog, we will walk you through the process of sharing access to your Facebook Ad Account safely and efficiently.

Why Share Facebook Ad Account Access?

Before diving into the steps, it’s essential to understand why sharing access to your Facebook Ad Account is beneficial:

Before diving into the steps, it’s essential to understand why sharing access to your Facebook Ad Account is beneficial:

1. Collaboration: Sharing access allows team members or partners to collaborate on ad creation, management, and analysis.
2. Expert Management: If you’re working with a digital marketing agency, they will need access to create, manage, and optimize your ads.
3. Efficiency: Delegating ad account management tasks can free up your time to focus on other aspects of your business.

Prerequisites
To share access to your Facebook Ad Account, you need to:

1. Have an active Facebook Ad Account.
2. Be an admin of the Facebook Business Manager account linked to the Ad Account.

Step-by-Step Guide to Sharing Facebook Ad Account Access

Step 1: Navigate to Facebook Business Manager

1. Go to Facebook Business Manager.
2. Log in with your Facebook credentials.

Step 2: Select Your Business Account

1. Click on the business account that contains the Ad Account you want to share.
2. This will take you to the Business Manager dashboard.

Step 3: Access Business Settings

1. Click on the "Business Settings" option in the Business Manager dashboard. This is usually located in the top right corner under the menu icon (three horizontal lines).

Step 4: Locate Ad Accounts

1. In the left-hand menu, find and click on "Accounts" and then select "Ad Accounts" from the drop-down menu.
2. This will display all the Ad Accounts associated with your Business Manager.

Step 5: Assign Access to People

1. Select the Ad Account you want to share access to by clicking on it.
2. Click on the "Add People" button.

Step 6: Choose the Person and Role

1. A pop-up window will appear. Enter the email address of the person you want to grant access to.
2. Choose the role you want to assign:
   • Admin: Full access to manage the account, including adding or removing people and changing settings.
   • Advertiser: Create and edit ads, and view insights, but cannot change account settings or access billing information.
   • Analyst: View ads and performance data but cannot make changes.
3. Click on "Next".

Step 7: Confirm Access and Send Invitation

1. Review the permissions and roles you have assigned.
2. Click on "Invite" to send an invitation to the person.

Step 8: Acceptance of Invitation

1. The person you have invited will receive an email notification.
2. They need to accept the invitation by following the instructions in the email.
3. Once accepted, they will have the permissions you assigned and can start managing your Ad Account.

Best Practices for Sharing Ad Account Access

1. Assign Roles Carefully: Be mindful of the roles you assign. Only give admin access to trusted individuals who need full control over the Ad Account. Understanding the different Facebook Ads Manager User Roles is crucial to maintaining security and efficiency in managing your campaigns.
2. Regularly Review Permissions: Periodically review who has access to your Ad Account and ensure that only necessary individuals have permissions.
3. Use Two-Factor Authentication: Enhance the security of your account by enabling two-factor authentication for all users with access.
4. Monitor Account Activity: Keep an eye on the activity within your Ad Account to ensure there are no unauthorized changes or suspicious activities.
5. Revoke Access When Necessary: If someone no longer needs access to your Ad Account, promptly revoke their permissions to maintain account security.

Troubleshooting Common Issues

• Invitation Not Received: If the person you invited didn’t receive the invitation email, ask them to check their spam or junk folder. Alternatively, resend the invitation from the Business Settings.
• Access Denied: Ensure that the email address you used to invite the person is correct. If the issue persists, contact Facebook Support for assistance.
• Role Limitations: If the assigned role does not have the necessary permissions, you may need to adjust the role or assign additional permissions in the Business Settings.

Conclusion

Sharing access to your Facebook Ad Account is essential for effective collaboration and efficient ad management. By following the steps outlined in this guide, you can ensure that the right people have the necessary access while maintaining the security of your account. Effective Facebook Ads Account Collaboration requires adhering to best practices for assigning roles and regularly reviewing permissions to keep your Ad Account safe and well-managed.

By leveraging the collaborative power of Facebook Business Manager, you can optimize your advertising efforts, drive better results, and achieve your business goals. If you have any questions or need further assistance, don’t hesitate to contact GA Digital Solutions for expert guidance and support.