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1. Project Brief

CNDU Fabrics

E-Commerce Clothing & Fabrics

Duration

3 Months

Client Background:

CNDU Fabrics started in 2013 under the brand CNDU Designer Studio. The founder, a fashion designer and MBA graduate, began by offering free fashion design courses on YouTube. Over the years, growing demand led to expansion into fabric designing and sales. By 2024, the brand launched its e-commerce website www.CNDU.in and opened a physical store. Beyond fashion, CNDU Fabrics is committed to empowering women through employment opportunities while delivering high-quality fabrics and clothing.

Story Land Library website

2. Project Overview

The Big Idea:

The client wanted to move from manual WhatsApp and YouTube-based orders to a professional e-commerce platform. The new platform needed to give customers a seamless shopping experience—browsing, wishlisting, purchasing securely—while giving admins full control over inventory, products, and offers.

Challenges & User Pain Points

Before CNDU Fabrics went digital, both the business and its customers faced several challenges that limited growth and satisfaction.

Real-time Inventory

Manual Order Management

Orders received via WhatsApp often led to errors and miscommunication.

Real-time Inventory
Real-time Inventory

Kid-Friendly Browsing

Simplifying the experience with age-based and theme-based categories.

Kid-Friendly Browsing
Real-time Inventory

Delivery Coordination

Managing communication between library staff, delivery partners, and users efficiently.

Delivery Coordination
Real-time Inventory

Customer Retention Gap

Lack of loyalty programs or discounts for repeat buyers.

Real-time Inventory
Real-time Inventory

Browsing Difficulties

Customers couldn’t easily explore multiple categories like fabrics, women’s wear, and kids’ clothing.

Real-time Inventory
Real-time Inventory

Unclear Order Status

Users didn’t receive real-time updates on payments or deliveries.

Real-time Inventory
Real-time Inventory

Limited Trust in Payments

Shoppers were hesitant due to unverified payment methods.

Real-time Inventory
Goals We Set

Business Goals:

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3. Design Process

Discover & Research:

  • Studied the client’s current flow (YouTube → WhatsApp orders).
  • Gathered pain points from staff and customers.
  • Analyzed competitor platforms to identify best practices.

    • Story Land Library website

    Defining the Requirements:

  • Dashboard for admins (product, categories, offers).
  • Secure payment gateway.
  • Cart, wishlist, and offers system.
  • Shipment tracking and pincode validation.

    • Story Land Library website

    Wireframing the Experience:

  • Flows for browsing → cart → wishlist → checkout.
  • Admin dashboard with inventory and discount management.
  • Pre-booking checkout for premium fabric reservations.

    • Story Land Library website

    Visual Design & Prototyping:

    Story Land Library website
    Story Land Library website

    4. Solutions & Features

    How It All Came Together:

  • Simple browsing across fabric and clothing categories.
  • Pre-booking option for premium fabrics.
  • Wishlist + cart features for a retail-like experience.
  • Secure checkout with PhonePe integration.
  • Shipment tracking via ShipIt.in API.
  • Pincode validation using government APIs.
  • Smooth cart animations for real shopping feel.

    • Key Features Users Loved:

    Goals We Set

    Business Goals:

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    Innovations Introduced:

  • Lotus-inspired color palette to reflect brand identity.
  • Outline colored icons for a modern touch.
  • Lifestyle-focused imagery with vectors + photos.

    • 5. Technical development and scope

    Front-end

    React Logo

    React with
    ant Design library + Redux Toolkit.

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    Backend

    Django Logo

    Django REST Framework
    (APIs, authentication, permissions)

    Arrow Divider

    Database

    Postgres Logo

    Django REST Framework
    (APIs, authentication, permissions)

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    Authentication

    JWT Logo

    JWT/Session-based
    for secure access

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    Architecture Overview:

    Built modular and scalable, enabling future expansion like DIY/handcrafted product integration.

    Key integrations:

  • Payment Gateway: PhonePe.
  • Shipment Partner: ShipIt.in.
  • Pincode Validation: Government API

    • 6. Outcomes & Impact

    User Wins:

  • Customers now order directly on the website instead of WhatsApp
  • Secure payments removed fear of fraud.
  • Cart & wishlist features improved repeat purchases

    • Business Wins:

  • 10–20 daily orders handled smoothly (30–50 during offers).
  • Fewer errors with automated order confirmations.
  • Stronger online credibility with professional branding.

    • 7. Key Learnings & Next Steps

    What We Learned:

  • WhatsApp ordering was unsustainable for scale
  • Verified payments build trust and protect revenue.
  • Clear categorization drives better conversion.

    • What’s Next:

  • Expand to DIY/handcrafted product lines.
  • Add AI-powered product recommendations.
  • Launch loyalty program for repeat customers.
  • Grow women’s employment programs through digital channels.

    • The CNDU Fabrics project shows how digital transformation can take a boutique-style business
    into a scalable, professional e-commerce brand while staying true to its mission of women’s
    empowerment.