What are Google Algorithms?

Google algorithms are used to fetch the data from the search index and deliver the best results when searched for a query. The search engine combines algorithms and ranking factors to decide which webpages appear in SERPs.

Google makes thousands of changes every year. While many go unnoticed, some significantly impact rankings. Previous major updates include: Fred, Hummingbird, Mobilegeddon, RankBrain, Panda, Penguin, Pigeon, Payday, EMD, and Page Layout Algorithm.

De-duplication of Google Featured Snippets

Google has stopped showing duplicate featured snippets on the right side. Now, a URL in a featured snippet will no longer appear again within the top 10 organic search results. This improves diversity in search listings.

Key takeaways from the January 2020 Core Update

The January 2020 Core Update is a broad update impacting search results globally. It’s not about penalties but about reassessing content relevance.

Tip for SEO professionals: Refreshing and revitalizing old content can improve visibility. If rankings dropped, it doesn’t mean guidelines were violated—it’s about updating and adding new value.

Focus on replenishing old pages with new, high-quality, relevant content. Rankings may take weeks to stabilize after the update.

If your site was negatively impacted, don’t panic. Core updates are about ranking reassessments, not punishments. You don’t need to wait for the next update to recover—improve your content now.

Worried about your rankings? GA Digital Solutions can help optimize your content strategy to align with the latest Google updates.

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