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Top 5 digital marketing trends in 2020
IT services, consulting & business solutions with a large network of innovation & delivery centers.
The digital marketing trends are moving in fast pace with new strategies and new approaches to market the business. There are some hundreds of courses and thousands of sales funnel explainers on marketing. Though old tactics works well, new tactics will always show the best marketing outcomes. Marketers have to stay updated with the trends to be at the top of the list. Here is the summary of top 5 marketing trends you need to check in 2020.
Switch to Creativity, Boring stuff is almost dead
The boring social media content is not even getting a view as people are scrolling down and down to check what is trending and engaging. Creative posts that add emotion is the new trend that boosts marketing today. High quality consumable content is what everyone is looking for. Always put yourself in the place of visitors while creating the content and think about what they want to check and interact with.
Go with Shoppable posts
Shoppable posts are already trending over two years now. 2020 witnessed an explosion of these posts with out-of-the-box integrations with third-party applications. The buying impulses are triggered better through feeds and stories. Ecommerce businesses are realizing the impact of social and ecommerce sales and skyrocketing traffic. These interactive ads can minimize bounce rate as customers experience a seamless online shopping journey.
Interactive Mailers
Emails that are more interactive and engagement-based have become the top trend in 2019 and continue in 2020. Dynamic content boosts user engagement and entices conversions directly from the mailer, eliminating extra clicks.
Multi-channel social connectivity
Marketers are targeting buyers across multiple channels via messaging apps like WhatsApp, Messenger, WeChat, etc., using private APIs and automated bots for marketing purposes.
Adopting to Voice based search
Voice search is now a top marketing pick. More than 50% of online searches are voice-based. Businesses are converting product catalogs into voice-enabled marketplaces to enhance customer experience.
Digital marketers must follow these trends to achieve the best outcomes in marketing.
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